How Street Teams Work

Street teams have become one of the most interactive forms of marketing between companies and consumers.  Gone are the days when traditional marketing services are enough to grab the attention of your consumers.  Consumers prefer to be reached on a more personal level than more traditional advertising models such as print ads.  Street teams give an organization an edge and a more intimate setting to reach their target consumers and engage with them. It is through an integrated mix of traditional and non-traditional marketing services and the use of tactics such as street marketing, that businesses are able to fully reach their clientele. 

Personal Touch

 Whether it is sampling your new product in the streets of the city, or launching a large swarm of people in attention grabbing costumes, one thing is for sure, street teams get noticed.  A customer can easily forget one flyer or an advertisement, but it is difficult to forget experiencing a brand live and in person.  Using street teams invites customers to feel integrated into your company’s product.  It is a one-to-one marketing style that many consumers have not been introduced to yet.  This element of surprise leaves a lasting impression on your target audiences and creates a community buzz surrounding your brand.

Street marketing means people will be able to have a firsthand experience with your brand.  No amount of traditional advertising can equate to a consumer using and loving your product, and leaving the experience with a smile on their face.

The Process

In order for street marketing to be successful you must develop a plan.  In the beginning, strategize and get clear as to the goals and objectives of the street team, production area, activities of the team and message to the public through your street team.  Working with an event staffing company, such as EventPro Strategies, will save you time and energy, and ensure your street marketing campaign is set up for success.  Event staffing companies will interview and hire the members of the street team with the right personalities and experience for you, your brand and your goals for your street team, and manage every aspect of it from start to finish. 

Incorporating street teams is a great option for businesses that are looking for a unique way to promote their brand, as well as stretch their marketing dollars. Are you interested in learning more about how street teams can help your brand awareness? Contact EventPro Strategies today for more information!